The Vibe: Permanently deleting tokens to make the rest more scarce.
The Details: Burning means sending tokens to a dead wallet address that no one can ever access—like throwing them into a black hole. Projects do this to reduce the total supply on purpose. Less supply (if demand stays the same or grows) can help push the price up for everyone left holding. Many tokens automatically burn a small part of every transaction fee (like ETH or some meme coins do).
Pro Tip: Check if a project actually burns tokens (look on a block explorer for sends to burn addresses) and not just promises it. Real burns are easy to verify on-chain and are a good sign for long-term holders.